Customers look online to find businesses, products, and services they’ll use. Many times it is social media platforms they look at first to find this information. Social media brings businesses and customers together and many platforms allow customers to post their reviews right on your page. It is there for your audience to see. If you are confident in your brand and want to attract more customers your way, it is imperative that you allow online reviews to be posted on your pages.
A few important pieces of information about online reviews that might surprise you:
- 59% of consumers read 2-3 reviews before choosing a company
- 68%of customers form an opinion after they read about 4 review
- 84% of consumers think an online reviews is just as beneficial as an in person recommendation
- 68% of consumers trust a business more who has mixed reviews
- 77% of customers look for reviews before they do business with a company
So, if you suspect those negative reviews would harm your business, you were wrong. You must respond to the negative comments, of course, but as long as the good outweighs the bad, you’ll do well in the community. Reviews help you in many other ways, however.
When people see that customers are happy with certain products or services, it encourages them to make a purchase. Add deals and specials and these are incredible offers few people want to pass away. When customers read reviews and find their positive, you can almost be certain that you’ve closed another sell and perhaps made another loyal customer.
Buying Instagram followers and likes is an option that many people use to help build their presence on this site and others. It is cheap, works fast, and is a simple technique for small businesses new and old, plus it works like it should to do great things for a business. And while you should make this purchase like so many others before you, it is important that you also spread the word about your business through other points of view.
When a customer reads a review, they connect on a more personalized level with your brand. They know more about what they can expect if they hire your company, what it is like to work with you, and so much more. When customers feel that personal connection with your brand, they want to do business with you and tell the world that you exist. You need all of the promotional help that you can get and since it is as easy to do as making customers happy, there is nothing to lose.
Encourage customer reviews on your social media platforms as well as on other online locations. Reviews help customers get the information about your brand that they need to decide if they’ll work with your company. They’re beneficial in so many ways and you’re sure to notice a big difference in the day once you have reviews posted. What could be better?